May 17, 2017
For nonprofits, storytelling is an essential part of maintaining an engaged donor base and use of Instagram is a great social network to push crafted messages to the public. Instagram is currently one of the fastest growing social networks with over 500 million users to date. Many nonprofits find success on Instagram, using the platform as a means to share photos and drive conversation around their mission. Here are a few of the top trends on Instagram nonprofits can utilize in 2017.
Instagram Stories is fairly new, having only been launched in August of 2016. Like its competitor Snapchat, “stories” are quick videos that vanish after being posted online for 24 hours. “Stories” that include filters, stickers, text, drawings and other fun content get the best engagement. Nonprofits can utilize Instagram to cover live events, give insight to a typical work day at their organization, or host a “Donor Takeover”.
“Live streaming” is a popular feature on Instagram that can be used to host a live Q&A, make a special announcement or simply celebrate a major milestone with your audience.
Establish a business profile on Instagram and access their analytics tools which are automatically available. These analytics provide intuitive details about followers which help you build meaningful messaging content.
If advertising is in your budget, utilize Instagram’s Ad services. There are several options for brands, businesses and nonprofits to advertise on Instagram’s platform. You also have the option of creating ads through your Facebook page (who conveniently owns Instagram). Better yet, Instagram ads can be used to drive traffic to any fundraising page, raise attendance at fundraising events, or promote a social campaign.
We believe Instagram will help improve branding, messaging and marketing for any nonprofit who makes an honest effort to utilize it! Give it a shot!
Ready to chat? Get in touch today to request a no-obligation savings evaluation.
First Nonprofit has saved us so much money over the state’s program. We had one little glitch with the state recently and we contacted FNP immediately. FNP staff called us back immediately and moved to remedy the problem.
First Nonprofit has been a great partner. They have helped us saved hundreds of thousands of dollars! They have awesome resources for our nonprofit organization. Thanks for the partnership.
Life is certainly busy these days but having business partners like First Nonprofit has made some of the process hassle free. We have worked with this team for years. When we changed payroll systems, they outlined every step. I think this team is terrific and I know they get the job done! Thank you, Cruz, to all the team at FNP.
FNP has helped our agency to save thousands of dollars every year on our unemployment coverage. The service is phenomenal, and we are thankful to their team as our partner. My experience working with Marshall on the advocacy around UE for nonprofits was also a highlight as someone who teaches advocacy and lobbying for nonprofits. Really, your whole team is top shelf, so thank YOU!
Chicago Children’s Theatre has greatly benefited from our partnership with First Nonprofit, and I have always enjoyed working with the staff on our filings and any complicated questions. I would not hesitate to recommend First Nonprofit to fellow nonprofits. We’re very happy customers.
FNP is a great resource for Daniel Kids. To have a TPA that we can count on to take point on not only managing our unemployment claims, but to support and guide any protest hearing, is invaluable. All the professional support staff we have worked with have been excellent, very knowledgeable and responsive. We are grateful for the help and support, thank you.
When I first began in my position at my organization, I hadn’t had experience working with a company like FNP. The staff was so patient and helpful in helping to explain the benefits of First Nonprofit. Anytime I reach out with a question I receive a quick, clear, and thorough response. I’m so thankful that we decided to partner with FNP. Their excellence in customer service, coupled with their variety of packages frees us up to truly serve our staff and community with a peace of mind knowing that our organization is protected against unanticipated unemployment insurance expenses.
First Nonprofit gets an A+ in my book. You are so easy to work with & very knowledgeable! Whether it is my quarterly correspondence with Kim or my random interactions with Dawn about a bond … I am so pleased that I get to work with such a helpful company. Thank you!