Infographics 101: How to create an impressive infographic for your nonprofit

September 18, 2015

Infographics 101: How to create an impressive infographic for your nonprofit

Infographics are becoming a valued new trend in social media marketing for nonprofits. Visual designs are a great way to put hard data and information in an interesting, simple and easy to read format. Infographics also makes sharing among different social media networks quick and easy. Luckily, one doesn’t have to be a graphic design expert to be able to create a stunning infographic. Online services such as Infogr.am, Canva, Piktochart and Venngage have made creating infographics effortless. Here are a few tips on creating an impressive infographic.

First, fashion a story and gather applicable data

A good infographic is one that tells a story and provides supporting, useful and interesting information. Creating an infographic about a nonprofit’s cause and the impact it has made on a particular community presents a powerful message. Don’t forget to plug essential supporting data.

Next, format a clear theme

When using one of the many infographic online services then this step is automatically done through pre-designed infographic templates. However, creating a custom design tailored to a nonprofit’s brand is always the best option. There is no standard format for infographics so feel free to be creative and show off that great work!

Then, … make it interactive

Incorporating fun, interactive pieces to an infographic is sure to get people interested, curious and engaged. Whether it’s using animation, clickable content, or page scrolling, interactive infographics is the key to making data come to life.

And finally, … make it easy to share

Once you finish the infographic, the next step is to make it public. A great way to share an infographic is to embed it as a page on a website. With the rise of social media producing an infographic in a portable document format, or .pdf, has become an outdated practice. That’s why having an infographic embedded on a website makes it readily accessible and easy to share through link sharing or pinning.

Using infographics brings life to online content, validates a commitment to social media, and improves accessibility for donors.


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We’ve been a member of First Nonprofit’s Unemployment Savings Program since 2011 and highly recommend joining. The program is terrific and allows us to earn interest on our own funds while still meeting the state’s requirements on unemployment payments. In addition, the staff are great and always helpful sorting out any questions we may have. Thank you all!

NC Conservation Network, Raleigh, NC

CCSCT was approached by First NonProfit to discuss its Unemployment Savings Program and ways the program could significantly reduce the amount of unemployment taxes we were paying. At the time, our agency was paying approximately $80,000 per year. First NonProfit conducted an analysis to determine if making the switch would be in our best interest, and it clearly was based on our circumstances. The first year on the program, CCSCT saw a 70% reduction in its unemployment costs and each year, continues to experience further reductions as a result of having minimal claims. Some additional benefits of the program including having a fixed annual cost, an interest-baring reserve account, professional unemployment claims management and representation at all unemployment hearings. This has been one of the best decisions we have made.

Community Council of South Central Texas, Inc., Seguin, TX

We first started using First Nonprofit’s Unemployment Savings Program when we were a small startup nonprofit.  We didn’t have an HR department and needed expertise in the event that an unemployment claim was made.  We knew we were eligible to be a reimbursing employer, but weren’t sure how to navigate that process.  They made it easy to set things up, plan for, and then manage claims when they came at a very reasonable cost. The amount of time and stress they’ve saved us dealing with all this has been worth way more than the cost.  We’ve now grown to a large nonprofit and do have an HR department but have no plans to stop using their services.  I highly recommend them to every nonprofit I come into contact with!

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Prevent Blindness America, Chicago, IL

Because INCS advocates for the operating conditions that allow charter public schools to provide high quality public education, partnering with First Nonprofit was an easy decision. First Nonprofit’s unemployment programs provide our member schools two operating elements crucial to their ability to provide high quality public education: savings and budget certainty. Capable, committed teachers are the key to student success. By participating in the unemployment insurance savings plan, charter public schools gain peace of mind and are able to invest more money in their teachers.

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Thresholds, Chicago, IL

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New York Council of Nonprofits, Albany, NY

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