January 5, 2016
“Millennial” has become a buzzword that describes individuals from ages 18-35. This young, hyper connected group is heavily immersed in digital communication, with financial struggles that include student loan debt, rising cost of living and overall low paying salaries. Nonprofits have long struggled to find the best ways to engage with millennials since coming into the digital era. Having a reputation of being difficult to engage has left nonprofit leaders scratching their heads on they can best to engage this generation.
Here are few important statistics about millennials and fundraising from the Next Generation in American Giving report:
– Millennials give 62% through their mobile phones
– Millennials give 47% through a nonprofit’s website
– 55% of millennials follow charities and other nonprofits on social media
– 29% say that social media is an extremely important way to stay in touch and engage with causes they care about.
To sum things up, “The Next Generation in American Giving” report states millennials spend about 18 hours a day with different types of media, with 2 hours a day on just browsing social media alone. These stats speaks volumes about millennials, how they obtain information and communicate. So, if engaging with millennials is an issue for nonprofits and smaller NPO’s in general, having a solid social media presence is a must. In addition to communicating via the World Wide Web, e-mail has proven to be a successful way to stay in touch with this demographic because 79 percent of millennials want updates on programs and services sent via e-mail.
It is clear, this demographic group truly want to be a part organizations making a positive impact on the world and in their communities. Millennials may not be able to financially support nonprofit organizations immediately, however volunteerism ranks highly among young people. Giving millennials the opportunity to work, amp up a resume, and allowing significant networking opportunities are vital benefits from donating their time to a nonprofit.
So does your nonprofit engage with millennials? Surveys have shown that being able to build a relationship with millennials at an early age leads to a long-term connection and commitment. Plus, providing a motivating mission for which millennials can relate, and has a direct, identifiable impact, can have an empowering effect on this generation of Facebookers and Tweeters. Engaging millennials now is guaranteed to be beneficial for nonprofits for years to come!
Visually Impaired Preschool Services has been a client of First Non-Profit since it was first offered as a benefit of VisionServe Alliance. We completed a thorough evaluation of cash savings to our agency before taking advantage of this wonderful benefit and it has been a very wise decision. Our experience with the processes from accounting to claims have been professional, expeditious and easy.
The Ensight Skills Center has enjoyed working with First Nonprofit for several years. We are enrolled in their Unemployment Savings Program and although we have not required a lot of intervention, there have been a few times. I know others have dealt with the same problem of unemployment fraud over the last year and in our case, a call to First Nonprofit (they actually answer their phones) cleared up the issue. They also sent us a letter to send to all our employees telling them what they needed to do to prevent this in the future and protect themselves. What a relief! Over the years if I have questions or concerns, they are happy to listen, advise and help if they can. Another BIG advantage of using First Nonprofit is that all the money that is paid into the Unemployment Savings Program lives on my balance sheet as an asset. The money continues to be Ensight’s not the governments. First Nonprofit has certainly given me peace of mind.
In addition to their money-saving purpose on behalf of nonprofit organizations like AHS, First Nonprofit’s Nonprofit Unemployment Fund streamlines the information we need to efficiently manage unemployment claims. Our relationship with NU Fund gave us access to such things as advice on planning for what’s ahead and how to analyze cost scenarios when unexpected events occurred. Both experiences were very helpful.
We have had a great experience with FNP. During Covid, when there was the chance that reimbursable nonprofits would have to pay 50% of the unemployment costs, FNP went to bat for us. We would receive weekly information on the Unemployment claim and how they were working to reduce the costs to reimbursable nonprofits. They have a great service also working with [our claims administrator] to make sure all the paperwork is completed correctly for any unemployment claim.
PORT Health Services has had a great experience with the Unemployment Savings Program offered through First Nonprofit. Throughout the years we have been involved in the program, we have increased our reserve account significantly through this program and find the reporting we receive both timely and useful. We look forward to our continued involvement with this program and our connection with First Nonprofit for many years to come.
Job One was spending a lot of money on unemployment. Our insurance broker, Mark Simcosky, recommended that we switch over to First Nonprofit. We did just that! This switch has been a huge savings for us! This switch saved us over $10,000 in the first year. Their customer service is Superior! Any time we have a question, we get a response very quickly. Any time we send them a report and they have a question; they call rather than just assuming. They were very responsive during COVID, even when they were in crisis mode their selves. They also were always there when we needed during COVID and very helpful! We would 1,000% recommend First Nonprofit to anybody that could benefit from it!
My experience with FNP has always been positive. Every time I have had to contact them, I’m always put in contact with a friendly and knowledgeable person. If something is missing from our account, they reach out to us to request it. It’s nice to work with a company that makes sure our account is current. I would recommend them to any nonprofit looking to reduce their unemployment insurance costs.
We’ve saved tens of thousands of dollars PER YEAR by changing to become a reimbursing employer, freeing funds for much needed capital investment. FNP has been a valued partner in this process, providing assurance that we have stopgap coverage for extraordinary claims and keeping claims response painless and simple. It’s a huge Win/Win!