February 5, 2015
Social media is a pervasive and powerful tool for nonprofits.
Social media is a pervasive and powerful tool for nonprofits. The organizations that can harness the power of having an instant form of communication and connection with contributors, volunteers and other stakeholders can increase the success of many different programs, fundraisers and other aspects of operations. Nonprofit events, no matter their purpose, can be boosted with some coordinated social media efforts. So how can nonprofits take into account the unique aspects of events – their one-off nature, their high level of importance relative to the amount of time they’re allotted – when using their social network presence as a promotional tool?
Here’s some advice on getting the best return when promoting events on social media:
[item]Plan each phase early: Having a social media plan is a good best practice in general, but there are specific considerations to make when it comes to promoting events. Segmenting the types of posts is important. One simple strategy is to focus on being promotional in the beginning, then offer live or after-the-fact updates from the event itself, and the results and future plans to be sent out in the days and weeks afterward. It may seem obvious to read now, but some nonprofits run into trouble when they don’t carefully plan ahead before the event.[/item]
[item]Segment by channel: Event 360, a team of event management specialists, stress the importance of accounting for each type of social media. Playing to the strengths of channels such as Twitter or Instagram is important because they are inherently limited in the types of information being shared. More details can be provided on Facebook or through links to a write-up on a nonprofit’s website. On the other hand, Instagram is great for photos taken at the event and Twitter is powerful when it comes to sharing bite-sized pieces of pertinent information, such as total attendance or contributions gathered.[/item]
[item]Encourage participation: There are plenty of opportunities to encourage followers to promote an event through social media – and to encourage stakeholders at an event to start following a nonprofits presence on these channels. Everything from a simple request in the invitations to mentions at the event itself can boost social media recognition. This approach also opens the door to crowdsourcing some of the photos and other posts that attendees will inevitably make.[/item]
Visually Impaired Preschool Services has been a client of First Non-Profit since it was first offered as a benefit of VisionServe Alliance. We completed a thorough evaluation of cash savings to our agency before taking advantage of this wonderful benefit and it has been a very wise decision. Our experience with the processes from accounting to claims have been professional, expeditious and easy.
The Ensight Skills Center has enjoyed working with First Nonprofit for several years. We are enrolled in their Unemployment Savings Program and although we have not required a lot of intervention, there have been a few times. I know others have dealt with the same problem of unemployment fraud over the last year and in our case, a call to First Nonprofit (they actually answer their phones) cleared up the issue. They also sent us a letter to send to all our employees telling them what they needed to do to prevent this in the future and protect themselves. What a relief! Over the years if I have questions or concerns, they are happy to listen, advise and help if they can. Another BIG advantage of using First Nonprofit is that all the money that is paid into the Unemployment Savings Program lives on my balance sheet as an asset. The money continues to be Ensight’s not the governments. First Nonprofit has certainly given me peace of mind.
In addition to their money-saving purpose on behalf of nonprofit organizations like AHS, First Nonprofit’s Nonprofit Unemployment Fund streamlines the information we need to efficiently manage unemployment claims. Our relationship with NU Fund gave us access to such things as advice on planning for what’s ahead and how to analyze cost scenarios when unexpected events occurred. Both experiences were very helpful.
We have had a great experience with FNP. During Covid, when there was the chance that reimbursable nonprofits would have to pay 50% of the unemployment costs, FNP went to bat for us. We would receive weekly information on the Unemployment claim and how they were working to reduce the costs to reimbursable nonprofits. They have a great service also working with [our claims administrator] to make sure all the paperwork is completed correctly for any unemployment claim.
PORT Health Services has had a great experience with the Unemployment Savings Program offered through First Nonprofit. Throughout the years we have been involved in the program, we have increased our reserve account significantly through this program and find the reporting we receive both timely and useful. We look forward to our continued involvement with this program and our connection with First Nonprofit for many years to come.
Job One was spending a lot of money on unemployment. Our insurance broker, Mark Simcosky, recommended that we switch over to First Nonprofit. We did just that! This switch has been a huge savings for us! This switch saved us over $10,000 in the first year. Their customer service is Superior! Any time we have a question, we get a response very quickly. Any time we send them a report and they have a question; they call rather than just assuming. They were very responsive during COVID, even when they were in crisis mode their selves. They also were always there when we needed during COVID and very helpful! We would 1,000% recommend First Nonprofit to anybody that could benefit from it!
My experience with FNP has always been positive. Every time I have had to contact them, I’m always put in contact with a friendly and knowledgeable person. If something is missing from our account, they reach out to us to request it. It’s nice to work with a company that makes sure our account is current. I would recommend them to any nonprofit looking to reduce their unemployment insurance costs.
We’ve saved tens of thousands of dollars PER YEAR by changing to become a reimbursing employer, freeing funds for much needed capital investment. FNP has been a valued partner in this process, providing assurance that we have stopgap coverage for extraordinary claims and keeping claims response painless and simple. It’s a huge Win/Win!